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DICKIES® LAUNCHES NEW CAMO PATTERNS AT SHOT SHOW

Leading workwear manufacturer introduces exclusive pattern with Wayne Carlton and CamoWest

Williamson-Dickie Mfg. Co., manufacturer of Dickies®, the leading global workwear brand, announces the launch of two camouflage patterns in 2007, including an exclusive pattern developed in partnership with Wayne Carlton and CamoWest. The patterns include CamoWest Vanish Hybrid® and Realtree® All Purpose HD.

Vanish Hybrid offers hunters a more generic open pine and hardwoods pattern featuring minimal tree density and that blends well east of the Rocky Mountains. Dickies camouflage line currently features two other exclusive camouflage patterns, CamoWest Vanish Arid® and CamoWest Vanish®. The Vanish series is a pine, pinion pattern that blends well in the western high country. Dickies Vanish Arid is a slightly open sage, timber, spruce pattern that conceals well throughout the west. The new Realtree All Purpose HD series is Dickies adaptation of the classic camouflage - a neutral, extremely versatile outdoors pattern that is blends well across the United States.

"We are committed to providing our customers versatile, comfortable clothing that can take them from work to their weekend outdoors activities at an affordable price point," said Jon Ragsdale, vice president of marketing and business development for Dickies. "As an outdoorsman myself, I know the importance of having a variety of functional patterns and styles to accommodate all terrains and regions for our customers. Our partnership with Wayne Carlton and CamoWest has given us the opportunity to provide hunters camouflage apparel with state-of-the-art features and patterns for every outdoorsman while retaining the best attributes of our famous workwear line."

Dickies camouflage apparel takes into account what's most important to hunters when they are in the field - durability, moisture management and a quiet fabric. Because of this, Dickies signature camouflage apparel includes features such as Weatherguard™ water repellent finish, Weatherguard Extreme™ waterproof/windproof fabric and Ouietweave™ canvas, as well as the dependability and durability that has made Dickies workwear so popular.

Dickies camouflage apparel also features the latest in technology to keep hunters warm. Dickies recently partnered with Arctic Shield® manufacturer ARC to bring the very latest technology and performance in cold-weather apparel to sportsmen in colder climates. Dickies camouflage apparel line includes vests, pants, bib overalls, shirts, coveralls, tees, fleeces and jackets, including one Artic Shield coat.

Dickies camouflage Arctic Shield jacket is designed for use in extremely cold conditions. Utilizing RE-tain™ technology, Arctic Shield is designed to keep the human body warm regardless of temperature and wind chill, even during strong wind gusts and the unpredictable climate changes. The unmatched garment thinness and superior warmth of Dickies Arctic Shield is a natural for sportsmen, keeping the wearer comfortable without the hindrance of layers of bulky, ineffective clothing.

Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world.




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Copyright 2006 by Williamson-Dickie Mfg. Co.



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