Column, No. 136:
The Winners and Losers of 2021
After a massive sales slump (aka the Trump Slump), the rejuvenated Vista Outdoor group picked up Remington Ammunition and Hevi-Shot, creating a massive, efficient portfolio of quality brands that has outperformed expectations.
The “Redneck Rolex” brand of Beretta has inflicted several manufacturing crimes, the SBE3 series that still can't shoot straight, and the ugliest O/U ever made (828U) that dealers apparently cannot give away. Rumor has it that the Benelli engineer that designed the SBE3 decided to end it all. Hands trembling with tears in his eyes, he raised the gun to his forehead and pulled the trigger ... but, he was high and to the left.
Winner: Sig Sauer
The right products at the right time have turned Sig-Sauer into a sought-after, class-leading, premium brand.
A steady string of lies, broken promises, no customer service, zero innovation, no warranty, and no hope.
Winner: Sturm, Ruger, & Co.
Efficient production, excellent distribution, a debt-free balance sheet, and a retool and relaunch of the Marlin brand makes Ruger's future look bright.
Loser: Thompson/Center Arms
Abandoned and now formally discontinued by Smith & Wesson, no one seems to want the line.
Winner: Caesar Guerini / Fabarm / Syren
Actual, authentic customer service, factory-trained gunsmiths that know what they are doing, shotguns that instill confidence and pride of ownership, and warranties that actually mean something set the CG family apart from the rest.
Loser: Gun Control Agenda vs. Law Abiding Citizen
The Bloated Brandon Agenda tries to attack those who lawfully exercise their Constitutional Rights, but is clueless about actual law enforcement, borders, a shameful, dishonorable exit from Afghanistan, and a cornucopia of other things. American voters and the court system have had enough of the costly, feckless incompetence.
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